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Moms - passionate Clean Air promoters |
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Written by Ron Zima
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Tuesday, 15 June 2010 |
Halifax – June 15, 2010
The Children’s Clean Air Network is pleased to announce that Lil MacPherson and Heather Hood have joined its Board of Directors.
MacPherson is one of the leading advocates for the environment in Atlantic Canada, while Hood is an educator and mother of Rachel , the poster girl for The Children’s Clean Air Network.
“Sustainable food production and the health of our soil is important to me – but so is our air. The Children’s Clean Air Network is doing so many exciting and creative things in that department,” says MacPherson, co-owner of the iconic Wooden Monkey restaurant in downtown Halifax.
“I want to make a difference and a better world for my daughter,” says Hood, a resource teacher at a Halifax school. Education is a passion for Rachel’s mom - “The benefits Rachel and our family have gained in helping educate the public about IDLE-FREE on behalf of kids – have been amazing.”
Download the PDF media release HERE.
About The Children’s Clean Air Network
The Children’s Clean Air Network is a network of like-minded partners promoting “IDLE-FREE – the next smoke-free”. Their goal is to help “North America turn off its tailpipe” - reducing needless vehicle emissions, ultimately saving billions of dollars in fuel and cutting millions of tons of greenhouse gas.
The Children’s Clean Air Network began as a grassroots campaign at Kingswood Elementary School, near Halifax. It’s now not-for-profit, registered in Nova Scotia, Canada.
Its founder is father of two and hockey dad, Ron Zima. “Our kids are depending on us to take care of the planet they’ll inherit. Hockey rinks and public places are prime locations where kids depend on clean air and where we could all have a huge impact by going IDLE-FREE.”
Partner organizations include: schools and school boards, businesses, media outlets, health organizations, and environmental advocacy organizations.
Needless vehicle emissions are a serious threat to the health and future of our children and a significant waste of resources. The Children’s Clean Air Network seeks to educate the public on the seriousness of this threat and to help children be heard on this issue.
Contact:
Ron Zima ADpPR
The Children’s Clean Air Network
902-456-2550
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Last Updated ( Tuesday, 15 June 2010 )
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DRIVE to save tons of money & greenhouse gas |
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Written by Ron Zima
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Tuesday, 25 May 2010 |
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First IDLE-FREE mall in Canada enlists shoppers to save TONS of money and greenhouse gas - check out the TV news clip HERE. Mic Mac Mall, in Dartmouth, Nova Scotia, launched a first-of-its-kind effort to inspire thousands of drivers to save hundreds of thousands of dollars in fuel and cut hundreds of tons of greenhouse gas with the launch of its IDLE-FREE campaign on Saturday, May 29. Check out our multi-media release HERE. The mall, one of the largest shopping centres in Eastern Canada, is partnering with The Children’s Clean Air Network to become the first IDLE-FREE mall in Canada. Both partners see a unique opportunity to enlist the public to become part of a simple solution for tremendous benefit to the environment, and shopper’s pocketbooks.
“Mic Mac Mall is already active in recycling, green power, and energy efficiency,” says Rebecca Logan, marketing director for the mall. “We see IDLE-FREE as a perfect compliment to what we’re doing and a wonderful way to help thousands of our motoring customers and employees save money while having a major, positive impact for the environment.”
“Mic Mac Mall has embraced The Children’s Clean Air Network in a big way,” says ‘IDLE-FREE hockey dad’ Ron Zima, founder of the small not-for-profit. “This is about inspiring as many drivers as possible to shut their cars off whenever it makes sense. The mall is erecting signs and implementing our strategies to help make drivers feel positive about being part of a solution with thousands of other motorists. Once they acquire the habit at the mall, chances are, they’ll take the new habit with them and spread the word.”
Mic Mac Mall will begin its campaign with an “IDLE-FREE Drive” – signing the first thousand shoppers to pledges, which includes applying a campaign “tailgate magnet” to their vehicle.
Also visit: www.IDLEFREEMALL.com
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Last Updated ( Monday, 31 May 2010 )
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