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No IDLE-Time in Vancouver |
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Written by Ron Zima
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Saturday, 13 February 2010 |
The Children’s Clean Air Network will be driving our IDLE-FREE message around Greater Vancouver transporting Olympic hockey teams for the balance of February.
“We have the transportation contract for 12 Olympic teams, and one of those charters features our IDLE-FREE bus”, says Dennis Campbell, CEO of Ambassatours Gray Line, and board-member of The Children’s Clean Air Network. “This is extraordinary exposure for our IDLE-FREE message”.
The eyes of the world are on Vancouver, and arguably, the eyes of Vancouver are on the Olympic ice-hockey tournament.
Ambassatours Gray Line, Atlantic Canada’s leading tour-bus company, launched its IDLE-FREE campaign last June in Halifax. The company is the first tour bus company in Canada with a proactive reduced-idling strategy, selling drivers and passengers based on messages featuring children.
“Our drivers and passengers have kids in their lives. Focusing on the positive impact of savings in fuel, green house gas and cleaner air for kids has been a winning strategy. We’ve dramatically cut costs in this area and are delighted to help sell the public at large,” says Campbell, a father of two.
See Dennis’ IDLE-FREE launch video HERE. |
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Last Updated ( Saturday, 13 February 2010 )
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